NextPlay: two ways to buy a demo.
Sports-tech SaaS · Paid social + CRM
NextPlay is a sports-tech SaaS that uses AI to turn game film into scouting intelligence for football programs. They were paying $175 per booked demo from instant-form leads that converted at 1.1%. I found the leak in the CRM, then built the campaign that proved it: video creative, competitor positioning, and attribution wired to revenue.
Cost per booked demo, my campaign vs the old ones
Booked demos, on 10% of the ad budget
From a CRM reactivation campaign, $0 media spend
Ed-tech · Backed by Apple
Propel Center is an Apple-backed ed-tech platform delivering microcredential courses to HBCU students. For their pitchIQ summer program I designed the landing page, wrote and built the email series, and wired the ActiveCampaign journey behind it, segmentation and exit rules included.
Best invite email open rate
Peak click rate, proof campaign email
Automated sends across the journey
