Funnel Repair Company · Marketing systems

Is your data telling you the truth?

You're betting the budget on the answer. Ask your team which campaign produced your last ten customers and watch what happens — the ads person opens one report, the sales side opens another, and the numbers have never matched. Clean the data, fix the funnel, then scale.

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The tell

No. And it isn't because nobody looked hard enough.

Nothing in your stack was ever built to agree. Your CRM counts people, the ad platform counts events, and no two reports define a result the same way. Nobody decided it would work like this — it accumulated, one integration at a time.

Which is why it never feels like a data problem from the inside. It feels like growth you can't repeat.

What each one calls a result
Ad platformA form was submitted
Booking toolA slot was reserved
Your CRMA person booked
Three definitions. One column on the report.
The fix

Three steps, and step one is the one nobody wants to pay for.

Everybody wants step three. That's exactly why so many funnels are expensive and unclear at the same time. Each step is worthless without the one before it.

1

Find the leak.

I rebuild your funnel math from closed revenue backwards until the numbers are defensible. The leak shows up on its own, and it's rarely where you thought.

2

Build the engine.

Fix the plumbing, not the dashboard. One definition of a conversion, tracking that survives the real world, and the truth sent back to the ad platform.

3

Scale it.

You know true cost per customer by campaign, by creative, by channel. Budget moves to what's proven. Growth stops being a gamble.

01 How I find it

I open the ad accounts, the email platform, the CRM, and the booking tool, and rebuild the funnel math from closed revenue backwards — not from impressions forwards. Then I go through your funnel the way a buyer does. Opt in, wait, click the ads, book, don't book. Half of what I find lives there and no dashboard will ever show it to you.

What comes back: a written diagnosis of where money is leaving, ranked by size, with contact-level receipts behind every claim.

  • The same person counted five times, because resubmissions register as new leads
  • Tracking that dies crossing to a booking subdomain, so paid demos report as "Direct"
  • First-touch source overwritten by the last click, turning cold-ad leads into email leads
  • Campaigns optimizing toward different events, averaged into one number that describes nothing
02 What I build

A better dashboard reports the same wrong number in a nicer font. Every fix here happens upstream of the reporting.

  • One definition of a conversion. Every campaign optimizes toward the same event — the one that actually makes money.
  • Server-side tracking. The platform sees what actually happened instead of what survived an ad blocker.
  • Deduplication. A person counts once, no matter how many forms they fill out.
  • Attribution that holds. Parameters survive the subdomain hop; first touch is written to a field the last click can't overwrite.
  • The truth sent back. Booked and closed events pushed back to the ad platform, so it optimizes toward revenue instead of form fills. Almost nobody does this, and it's the single biggest lever on the list.

Then the lifecycle on top: sequences triggered by behavior, lead routing, pipeline automation, and follow-up that happens whether or not anyone had a good week.

03 What changes

With clean data and a funnel that holds, scaling is arithmetic. You know true cost per customer by campaign, by creative, by channel — so budget decisions stop being arguments and start being math.

Every month I read the numbers, name the adjustment, and ship something new: a campaign, a sequence, an automation. Not a report. A working thing.

On one account: the campaign I built booked demos at $30 against $175 on the campaigns already running — on ten percent of the budget.

You end up with the thing you thought you already had: numbers you'd bet the budget on.

The proof

I don't ask you to take my word for it.

A client was paying $175 for every booked demo and celebrating, because the dashboard said the leads were cheap. I read the CRM instead. The cheap leads converted at 1.1%. So I built one campaign the other way and let the numbers argue for me.

Still running · instant form campaigns
What the dashboard liked
$175
Per booked demo
Ad spend$11,190
Booked demos64
Share of budget90%

Not my builds. They optimize for the form fill, not the sale.

5.8×
My build · website traffic only
What the CRM proved
$30
Per booked demo
Ad spend$1,176
Booked demos39
Share of budget10%

One campaign. No instant forms. Every click sent to the page that already converted.

9.9% vs 1.1%

Website leads vs instant-form leads, conversion to demo

10% of budget

What my campaign ran on while outproducing theirs

16 demos

From a CRM reactivation campaign, zero media spend

I told them to stop buying the cheap leads. Then I proved it.

Read the full case study →
Fit

Built for businesses with something to scale.

I'm in every account personally. Here's who gets the most out of that, and what working together actually looks like.

This is built for you if:

  • You're a B2B SaaS or B2B service company that's past the scrappy stage
  • You sell through a demo, consult, quote, or application
  • You're actively spending on paid acquisition
  • You have a marketing person, but nobody who owns lifecycle
  • Or you're an established eCommerce brand on Shopify with flows built once and never touched

And here's how it runs:

  • It starts with a diagnosis, not a pitch. You see the leaks, ranked by size, before anything gets built
  • You own everything: the accounts, the data, the system
  • One operator, personally in your account. No handoff to a junior in month two
  • Something ships every month. Working systems, not decks

Not sure you fit? Ask. The call costs nothing, and I'll tell you straight.

Next step

The leak doesn't wait. It compounds.

One call. Tell me what you sell and what you think is broken. I'll tell you what I'd go hunting for first, or I'll tell you straight that I'm not your guy. Either way you'll leave knowing more than your dashboard has told you all year.

Book a call

No pitch deck. No obligation.