Looking for a Triple Whale alternative that fits a smaller budget?
Triple Whale is built for bigger Shopify brands. Your board gives stores and service businesses the next move, from $39 a month.
They show you numbers. Your board tells you what to do next, on the tools you already use.
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Free for 14 days. No card. No sales call.
Side by side
| Funnel Repair Company | Triple Whale | |
|---|---|---|
| Built for | Owners and small teams who want to know what to do next | Shopify brands, best above about $50K a month in sales |
| What you get each morning | A Today list: who to reach, who replied, who is going cold | Attribution, dashboards and Moby AI answers |
| Your current tools | Sits on the tools you already use. Nothing to replace. | Its own pixel and connections to your store and ad accounts |
| Who to reach today | Yes. Heat Score ranks people ready to close and going cold, with the reason | Shopper segments for email tools. Not a sales follow-up list |
| Ads and campaigns | Trend Watch: campaigns climbing or sliding vs the period before, plus a Test Winner with the reason | Attribution and, on Automate, ad changes within your limits |
| Follow-up | Push-button follow-up on The Board. Board + Engine runs it for you | Syncs segments to your email tool |
| Setup | Connect your tools in one sitting. Your board fills in, usually within a day | Install its pixel and connect your store and ads |
| Price | Free 14-day Leak Check. See $39, The Board $149 (founders price), Board + Engine from $249 a month | Free plan. Paid plans priced by store revenue (a sponsored review lists from $219 a month) |
Prices checked October 2026 from the public sources below. Check their site for current pricing.
Start my free Leak Check See a sample board
Who Triple Whale suits
Shopify brands with heavy ad spend across channels that need multi-touch attribution and an AI that can act on ad accounts.
What Triple Whale does well
- Deep ecommerce attribution, including multi-touch attribution on paid plans. It goes deeper on attribution than we do.
- Moby, its AI, answers questions, builds reports and generates creative.
- On its Automate plan, Moby can pause weak ads and scale strong ones within limits you set.
Where it stops
- Built for online stores. It is not made for service businesses, leads or a sales pipeline.
- Paid plans are priced by store revenue. A sponsored review lists Foundation from $219 and Automate from $749 a month, and calls brands under $500K a year a poor fit.
What your board does that it doesn't
Heat Score
Who is ready to close and who is going cold, ranked, with the reason next to every name.
Trend Watch
Campaigns climbing or sliding against the period before, every platform side by side, plus the Test Winner and why.
Your Today list
New leads nobody called, replies to answer, deals past due and customers due back. Tick them off as you go.
When to pick which
Pick Triple Whale if you run a large Shopify brand and need deep attribution. Pick FRC if you are a smaller store or a service business and want who to reach today, what is selling and which ads to cut, on one board.
See your own board free for 14 days. Connect up to 3 tools. Get your board and an audit of where your leads leak. No card.
Sources
Triple Whale is a trademark of its owner. Funnel Repair Company is not affiliated with or endorsed by Triple Whale. Facts about Triple Whale come from the public sources listed above.